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What you’ll get from this short course
Written by the same experts who create our full Digital Marketing Program, this free course will give you a thorough introduction to digital marketing—from what it is and why it matters, to the skills you’ll need to carry out successful marketing campaigns. This is an ideal starting point if you're new to digital marketing and want to try it out for yourself.
Each tutorial contains:
- Video introduction
- Written lesson
- Hands-on task
- Interactive quiz
Intro to digital marketing
Learn what digital marketing is and what digital marketers actually do.
Digital marketing channels
Explore the most important marketing channels and learn how to decide which ones to focus on.
How to do research for your campaign
Discover techniques to determine your target group, messaging, and imagery.
Learn the most common metrics marketers use to set goals and measure success.
Get hands-on and produce your first creative for your marketing campaign.
Final test (optional)
Check your knowledge at the end of the course and get ready to launch your career change.
Do I need prior experience?
This course is designed with the absolute beginner in mind—you don’t even need a background in marketing or tech. It’s an excellent starting point for your career-change journey.
Is this really free?
The course is cost and commitment-free. It’s a great way to get a sense of whether you’d like to work in digital marketing before you invest money in your career change through any paid programs or training.
How much time will it take?
The course is self-paced. Once you sign up, you’ll get full access to the course. The tutorials each take around 15 minutes to complete, but you can complete them whenever it works best for you.
Learning with CareerFoundry
If you fall in love with product management during the free short course and want to pursue a career in the field, we're here to help! Our full Digital Marketing Program will take you from beginner to job-ready digital marketer in as little as six months. The full program includes expert mentorship and career coaching, a rigorous curriculum that’s in sync with the industry, hands-on projects, portfolio reviews, and a Job Preparation Course. Everything you need to become a successful digital marketer!
Where our graduates make an impact
From small businesses and startups to the Fortune 500, our graduates are sought out by companies all over the world.